Owning and operating a business goes beyond producing a product and gaining revenue. Business owners must market their products and services to a target demographic and connect with consumers. One of the best ways for small business owners to connect with consumers is to maintain a strong presence online by creating an effective website.
Five components of a strong website:
- Contact Information;
- Call to Action.
Your business website should have a layout that draws people into the page and invites them to explore more content. Organize your website so pertinent information is clearly visible. In other words, make sure users can see what that relates to them without having hunt through multiple menus or sub pages. You want users to immediately connect with your message without spending too much time searching for details.
Design and layout should be professional and repeated on as many pages of your site as possible. This helps to create consistency and professionalism. It is also a good idea to avoid clutter and wild animations. Some animation can be effective in drawing attention to a particular link, but having objects moving in different directions all over the screen can be overwhelming for some users. Simplicity and consistency are effective!
A great way of provide an inviting user experience is to develop a responsive site. The responsive website adapts its layout to the screen size, rather than forcing visitors to adjust to your website by pinching or zooming on mobile devices. This is important because a large number of people now prefer using tablets or mobile devices to surf and shop online.
You don’t want to alienate any potential customers by making it difficult for them to find your services.
What is the purpose of your website? How does the language you have on each page support that purpose?
What do you want people to do on your website? How are you asking them to do that?
Content should be informative and written concisely so users don’t get lost in wordiness or irrelevant data. Call-outs and short paragraphs are helpful in delivering a message. Take the time to consider what fonts and colors will be easy to decipher and draw attention to different parts of the website. Any media used should load quickly and scale to screen size–just like your responsive website.
Be sure to provide contact information in a noticeable place, including links to your social media sites. You might even provide these links at the bottom of each page. You don’t want anyone to have search for your phone number or email address. Make it easy for visitors to contact you. Don’t miss the opportunity to work with them because they can’t get ahold of you!
Call to Action
Getting people to your website is only half the battle. The next step is getting them to engage with your site. Your website should have a call to action that will get visitors to sign up for your mailing list, follow your business on social media, inquire about services, or download a newsletter or report.
Options for You
This can be difficult when trying to build and maintain a business with a limited number of employees. In instances where you feel you can’t dedicate adequate time or energy to your company’s website, you always have the option to hire someone to help you with your website.
Fort Pitt Web Shop offers custom web development, web maintenance, and consulting services. We develop custom websites, help with web projects, update content, and offer security and recovery services for business and non-profit websites.