The Pittsburgh Three Rivers Regatta is happening this Fourth of July weekend and we here at Fort Pitt Web Shop are eager to get out and enjoy sun, water and sand.
Thinking about how lucky we are living at the confluence of three rivers, we started considering how important the idea of confluence is to a web presence and a small business’ marketing strategy. Yes, that’s a nerdy conclusion. Bear with us.
Establish a Message
The marketing strategy of your small business is the message you want the customers to hear.
Just as the current of the three rivers directs the “Anything That Floats” boats to the confluence at the Ohio River, your online marketing message is the current directing each facet of your small business web presence.
Those facets include your social media presence, your website, any online ads you run, your search engine results, and your email campaigns.
It’s important to ensure that each facet is geared to reflect your unique message. This includes everything – from social media posts to your website design to the custom development you have done on your site. Integrating each of these with a singular, overall message will give you an effective means by which to attract and inform clients.
Find Attractive Features
It’s important for your website’s features to be useful and relevant.
Likewise, people come to events like the Three Rivers Regatta to see and experience the sights: boats, sand sculptures , music, etc.
You wouldn’t want to moor at a sloppy dock overloaded with too many random boats. Likewise, you probably wouldn’t want want to interact with a website that is overloaded with disorganized, unrelated content.
Find core content that supports for your online marketing message: quick comments and shareable visuals for social media, core content that engages and updates visitors, or fun user polls and interactive widgets.
Look at your content from the perspective of a newcomer to your business. Or better yet, just ask a newcomer what they think. What should they know and why should they come back?
Make sure your all of your features and content support your main message.
Clients want to know you will follow through with a great product and support services.
People want to know they’re getting their money’s worth coming to an event like the Three Rivers Regatta. Transportation, parking and travel time can be a hassle on a busy holiday weekend. Once they get through all that, imagine if the whole event turned out to be a charade? All cardboard cutouts and no people?
Likewise, your potential clients have their own need for real, live interaction and engagement as they browse the web considering products and services.
Offer them an efficient way to reach out to you. Make sure your social media links, email, and phone number are available on your website and across your different web accounts. Make clients feel like they have access to you. Tweet back, respond to Facebook comments, include them in the conversation.
People want to get involved. We like being part of a community.
At the Regatta, visitors can tie up to a flotilla of boats, people-watch, or check out performances and entertainment. Help them make sure they’ve found the right resource by being clear about your services. Promote a strong message. Make it easy to consume and be focused in supporting features you provide. Finally, follow-up. Let them know that you are real, too, and you also like to be a part of something.
Fort Pitt Web Shop is committed to helping you form a cohesive web presence with the support and maintenance you need as your business grows. Contact us to share your ideas, regardless of the stage of your web presence.
Happy 4th of July!