Google recently announced a new analytics tool they will be launching in Beta in the near future. This is going to be a great tool and I can hardly wait until Google rolls it out:
The new Cost Data Import tool will provide a means by which owners can import a variety of cost data channels (including organic searches!) and then compare the performance of each against the other.
Owners will thereby be able to see a larger picture of the performance of their digital marketing investment across all avenues through which they market. It will be very helpful to have such a comprehensive understanding of which advertising channels work compared with others.