If you own a store front and are marketing to a local audience, you should include a map of your business location on your website. It helps to orient your users to your location and decide whether or not they can swing by when planning their routes for the day. Google maps and WordPress make it easy to add a map to your website, so the technological barrier should not be an excuse.
Google Elements has a page that provides you with copy & paste code to insert into your website:
Check out the map to my location!
This took me ten seconds to type my address in and copy the code. I don’t need to know what the Google map code says, just how to add it to my website.
WordPress makes this easy for me – when I am creating a new page or post (and I recommend you add your map code to a more permanent page rather than post), I simply click on the “HTML” tab of the editor and paste in my Google Map code.
Google Elements offers more than just the ability to add Google Maps. There is also a site search element, Google Checkout (for eCommerce), and Google Translate. There are not a ton of elements yet, but I am sure the offerings will grow with time. For now, they make adding a map to your storefront easier than ever.
Let your users know how to find you. Add a Google Map using Google Elements!