Facebook is being forced to allow users to see when their profile is being used to promote ads for 3rd parties. Up until now, many users, if not most, had little idea of the implications of their “liking” something on a website.
When you “like” a website, web product, or anything online really, Facebook enacts on an implied agreement between you and Facebook to use you in marketing campaigns for that product. Not your likeness, not your demographic data, but actually you – your face, your Facebook profile, and everything on it. And who gets paid? Not you, but Facebook. Facebook essentially makes money by using you in a commercial to promote the thing you “liked”, whether you know it or not.
As ordinary user, we were not allowed to do much about this, except perhaps “unlike” the product. The agreement in this recent class-action settlement will now allow users to decline involvement in advertising for products that they “liked”, but still like them.
It may not seem like such a big deal, but users should have a right to at least know how their digital personas are being used, and any actual control over that is icing on the cake. This settlement will provide both, to some degree.