Search Engine Ranking Factors, as compiled by Moz, have been released. Page Authority appears to be big stuff in this report. What else is influential to getting good rankings in Google’s search engine? Is it surprising that Google+ appears to have some major influence on how well your page ranks?
Trending items include:
1) Value of the page to users
2) Author authority
3) Influence of structured data
Moz makes a point to be clear that this is all correlation data, not an actual list of *the* influences that will get your web page right to the top. But the data is robust and the analysis is broadly spread across over 100 industry professionals.
What does it all mean? It means we should be building well-structured pages with clean content and clear objectives; we should be using social media (especially G+!) to share and distribute our content and build audiences, and we should make efforts to be transparent about who we are, what we have also posted, and what our connection to content is (as authors).
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Here is the chart of correlation data, direct from Moz: