You need a mobile-ready website. If you aren’t convinced yet that you do, consider the latest findings from the Pew Research Center: 17% of cell phone owners use their phone for most of their online browsing.
What does this mean? It means that if your business does not have a mobile-ready website, you could be missing out on almost 20% of the web traffic directed at your URL. If the site is not appealing to a user on a mobile device, they will leave. You have about 7 seconds to convince a visitor to use your site, buy your products, invest more of their time in your website. And remember, your website is a portal to doing business with potential customers. 7 seconds is on a desktop – imagine how much less mobile users will give you!
It’s true, many folks use an iPhone or a Dolphin browser on their Android, or some device that takes a regular website and renders is small in an effort to make it more readable for users of mobile devices. But consider – this is a response by the mobile companies to convince you that using a small browser window is OK, since in the days before we all had tiny smart phones screens, we all used 16″ monitors (or larger!). But in reality, users do not want to pinch and zoom and double tap and scroll when they can go to a competitor’s website that is already mobile-ready. The mobile-ready website offers an optimized presentation of content that combines the business goals (sales) with easy to use interface for the user.
If you are doing well enough in business to let almost 20% of potential clients pass you by, congratulations! Most businesses do not want to miss out on that potential revenue, though. Contact Chris at the Web Communications Group to get started with a free estimate on making your website mobile-ready.