For the many who do not want or need a cumbersome and expensive desktop computer, they can choose between smart phones and tablets for easy, portable web access. In fact, as the web communications experts at A List Apart remind us, 35% of Americans don’t even have internet access at home. This is likely why 40% of new customers will first visit a business’s site on their mobile before deciding whether they need the full desktop experience.
So chew on that and re-read my last post on “Why optimize for mobile?” and stop debating whether you need to think about this question. Even if you’re B2B, a customer who is away from the office and wants to quickly double-check the specs of one of your products or place a quick order is going to be turned off by having to spend extra time fumbling around a site that’s not optimized for their handheld. If you didn’t bother to anticipate their on-the-go needs you may just be handing them off to your competitor.
Which brings us to the question at hand – what is the best way to design your company’s mobile presence to meet your customers needs? Should you have some kind of mobile version of your site or construct a specialized mobile application?
Here’s a handy breakdown of how to choose between the broad categories of mobile web and mobile app, with a lengthier discussion found here.
|Most of my company’s web visitors…||Mobile Web||Mobile App|
|Are new rather than repeat customers.||X|
|Come via a web search or from another web page.||X|
|Are repeat customers making online purchases.||X||X|
|Are all interested in the same few pages of our site.||X||X|
|Are repeat customers using one of our site’s proprietary tools.||X|
|Value being able to save their customer info and access my company’s materials even when offline.||X|
If you don’t know how to assess your company’s web traffic, then let’s talk. If the traffic trends are not what you need in order to grow your business, then let’s talk.
Are you on top of your web traffic analysis and think your company would benefit from a mobile app? Contact us, and we’ll help get the design process started.
Are your customers’ interactions with your company infrequent or typically handled by phone or face-to-face? Or maybe your business doesn’t have the resources right now for the extensive work that mobile app development requires? Then we need to discuss how to design your mobile-optimized site.
Stay tuned for that in my next post on mobile website vs. responsive design.