How Does Bing Webmaster Work?
Bing Webmaster Tools indexes your website within the Bing search engine by determining how rich your content is and how relevant it will be to consumers. Websites that have detailed, engaging content will be ranked higher than sites that show mostly advertisements or links to external pages. Once your site is indexed, it will appear more frequently in the search engine and more traffic will be directed your way.
A Bing Webmaster account allows you to optimize up to 1,000 websites. Each site will have its own dashboard to monitor activity.
Sign-in or sign-up with a Microsoft Live account by accessing the Bing Webmaster homepage. Add your website and verify ownership by one of three available methods. Once your site is verified, you can create and upload your sitemap to help the Bingbot collect data. Check out the Getting Started Checklist for a step-by-step list of how to register your site on Bing Webmaster Tools.
Use the navigation bar on the left side of the Bing Webmaster Tools homepage to access the categories below.
Configure My Site
Here you can add sitemaps and URLs to manually tell Bing what pages you have added to your site and see whether any errors occurred when the sitemap was last crawled.
Crawl Control is part of Bing Webmaster Tools that lets you control how often Bing crawls your site. Typically, Bing crawls your site less when it is busy and more when it isn’t, but you can set your own guidelines on the Crawl Rate graph.
Deep links are sub-links that Bing creates based on the pages of your website that are most often visited. You can block pages from appearing as a deep link for up to 90 days. After 90 days, you will have to manually extend the block to keep the deep link hidden. You can block a URL from appearing completely, not just as a deep link, to keep it from showing up anywhere in the search engine.
Connected Pages allows you to link social media profiles with your website. You can see how many times your social media appeared in web searches, how often they were clicked on, and the keywords used in the search.
Reports & Data
The Site Activity Chart at the top of the Reports page is a line graph that shows how often your page appeared in a search, how many times the link was clicked on, the number of pages Bing crawled and the number crawl errors, and the total number of pages that have been indexed by Bing. Check the box next to each category in the legend to customize your chart.
The Page Traffic Report shows how many times your site was clicked on in search engine results, the number of impressions your site received, the click-through-rate, the average search click position, and the average search appearance position of your site link.
Access a Traffic Details page to see the keywords used in search queries by clicking “View” under the “Search Keywords” column.
Search Keywords tells you what non-paid keywords are bringing impressions and clicks to your domain.
Crawl Information is Bing’s analysis of any issues Bingbot encounters in accessing your content. Potential issues are explained here.
Diagnostics & Tools
Keyword Research will tell you what keywords appeared in searches and in what quantity they were used. You can decide if your content will be found in search queries.
Use Link Explorer to obtain a complete list of backlinks that lead to the URL you provide in the “Explore” box.
Fetch as Bingbot can assist you in troubleshooting your website. Enter the URL of your site and click “Fetch” to see how Bing accesses the site. The request status will change to “Completed” when Bingbot has finished crawling the page. Click the “Completed” link to see what Bingbot found at the URL you provided.
The SEO Analyzer scans individual pages and produces a report of the provided URL in seconds.
Start Using Bing Webmaster
Now that you have a basic understanding of Bing Webmaster Tools, you can register your webpage and let Bingbot start collecting your data!
If you need assistance with another component of the dashboard, please visit the Bing Webmaster Tools Help Center.