Google Analytics determines how successful you have been in reaching your customers through social media, ads, videos, and on mobile devices. Get a sense of what people are looking for in your website and adjust as necessary to keep them coming back. Analytics is a multi-faceted tool for understanding your website and user habits. Below are a few key points of Analytics that can help you improve your website interaction.
Analytics allows you to set up dashboards to collect information from a custom date range. You can create a new dashboard in the menu bar and add desired widgets. You may add the following types of widgets to your dashboard:
- Metric–numerically displays data of a single metric.
- Timeline–shows a chronological graph of a selected metric.
- Geomap–displays a map of a selected region with a metric plotted on the map.
- Table–compares up to two metrics in a selected dimension.
- Pie–creates a pie chart of selected metrics grouped by dimension.
- Bar–a bar chart of a selected metric grouped by one or two dimensions.
Widgets are standard or real-time, and can be filtered for the content you seek. Standard widgets update data only when you refresh your dashboard. In comparison, real-time widgets update data automatically.
You can use the Custom Segments feature to learn how influential business listings–or any site where you have a profile–have been in directing traffic to your website. Create a New Custom Segment by clicking on the Advanced Segments dropdown menu and adding the domains you want to monitor. You can preview the segment before you officially add it to ensure you receive the desired information.
In-Page Analytics, located under the Content menu, tracks what users actually do while viewing your site. You can see what they click on or avoid, and where they go after they leave a page. This tool shows you where your site is successful and what areas are not reaching full potential. For example, an internal link that you want more people to click on should be placed in an area that has a high click-through rate. Analytics can show you what locations on your page get the most clicks.
The Pages feature tracks the pages where users spend their time and what pages convince them to further explore your site. Knowing what pages are the most interactive will allow you to create similar content on other pages to keep people engaged.
You can use Traffic Sources or Visitor Flow to see how users found your website. These tools identify the device used and the path taken to get to your site. Whether users found you directly or clicked on your link by chance, you can use these tools to make sure traffic reaches your website every time.
The Visitors menu can tell you where users are located geographically when they browse your page. You can view stats by country, region, or state. Learning what areas have been affected by your website can help you understand how to further market your product or service to people living there. Additionally, you can see where the people who haven’t been attracted to your site live and decide how you might be able to rectify this.
You can use the Browser/OS Report to keep your site optimized for the most popular browsers and devices who are visiting you, be it Mac or PC, desktop or mobile device.
These are just a few of the many features of Google Analytics that can tell you how to optimize your website for a target market. Google Analytics can be even more effective when used in conjunction with Google Webmaster Tools, which is explained in a previous blog post. Be sure to sign up for Google Analytics soon to monitor your website!