When I was 10 our family got randomly selected to be a Nielsen family. As a kid, it felt almost like becoming famous — suddenly, everything we did mattered! Well, at least everything we watched on TV. I still remember my painstaking attempts to note down every minute we all spent in front of the tube.
Turns out Nielsen, still the ultimate authority on who watches what on TV, also charts social media use, and some of their recent findings may surprise you. For example, did you know that nearly half of U.S. consumers use social media to reach out to companies with compliments, questions, and complaints? If you are a business that relies on word-of-mouth, be aware that “social media enables consumers to tap into the opinions of an exponentially larger universe… and is transforming the way consumers make purchase decisions.”
And how do a growing number of people access social media? On their smartphones. Sure, most people still use PCs to get on Facebook or Twitter or other such sites, and in 2012 they spent 24% more PC time on those sites than in 2011. But more than a third of social networking is now done on the go, and time spent on social apps went up 76% last year, with users spending more than seven times the number of minutes there then they did on mobile web.
Nowadays people spend 30% of their mobile online time on social networking sites. Shouldn’t your business be one of the ones whose products, services, and deals they’re hearing about? Web Communications Group can build a social media presence for your business that enhances your website and expands the reach of your company. Don’t just hope your customers will tell friends and neighbors about how great your business is: help them tell the world.