Ready for an update in the battle between mobile phone Apps and mobile browsers? Read this short but good article from Beta News. Author Joe Wilcox supports his premise that the mobile web is dead with a fistful of statistics from comScore which “bode poorly for the browser.”
I am sad to see the data because I think the browser will offer end-users (you and me) a more open experience with mobile than apps will. But it isn’t the end, either. In the end, it is still all about content and your product – and how your either is going to be used by the emerging Internet of Things. So make sure your content flows like water! It should be able to fill any container it gets poured into.
Maybe we’ve seen a surge in apps simply because businesses are heavily investing in them – apps are a hot commodity. Many companies are still thinking of their mobile presentation as an afterthought.
For you small business owners, take heart. App development can be expensive and time-intensive. Mobile-first development does include up-front costs, but it can be largely platform agnostic. Once you build your mobile-first site, you are done with the heavy lifting (ie, you don’t need to keep up with Blackberry, iOS, and Android updates for your app development).
It doesn’t have to be a zero sum game – I think both will eventually co-exist quite nicely.