Use of video for online advertising has skyrocketed. It allows customers to “see” your business instead of just read about your business. And the proliferation of free web and mobile video capture & editing tools means creating a short, effective video can be done on a much lower budget than traditional avenues once required. So why not show potential customers what your business can do for them rather than just letting them read about it?
Use Video to Introduce Your Small Business
An effective way to use video for your business is to create a short introduction to your business and services. What do you do? What are your main products? Why are you different from similar vendors in your industry?
This short video can be embedded and played directly on your business website. The combination of animation, sound, and graphics might just help your website catch the eye of a prospective customer!
Aside from being visually engaging, a video can introduce viewers to your personality and manner before you’ve even met. This might help them feel more comfortable reaching out to email or call you.
Should you discover that videos are drawing crowds to your website, you might consider creating a vlog, or video blog. Your vlog could stick with a singular theme that users find engaging, or it might simply be an assortment of topics that you make when they come to mind. The key is to keep your posts regular so readers return to your site for your new content.
You Can Track and Share Videos
You can track the number of views or shares for your videos and determine whether communicating via video is providing a return on your investment. If someone finds your videos particularly helpful, interesting, or humorous, they can share it using the sharing tools, which are already built into popular video platforms like YouTube and Vimeo. This can help you reach a larger group of potential clients! Social media sharing offers the potential to really amplify your reach!
Sites like Vine and YouTube, which focus primarily on video, are becoming increasingly popular. Instagram, too, has a video-sharing feature that can make your business more visible online. Even Twitter recently launched it’s own video feature!
Overview of Three Video Platforms
Vine, a site that allows you to post six-second video clips, gives users a taste of your business or new development. Or it can be just a plain old fun, informal way to introduce your company!
Tags and hashtags can be used to group your video by categories to help your desired market find you. You can provide a link to your business’ website from the video’s “Info” section.
YouTube has become a great tool for small and large businesses to interact with customers. Users can rate your videos and leave comments, which provides you with instantaneous feedback on how well your efforts are paying off. Generally, videos on YouTube can have a length up to 15 minutes, but you may increase your time limit by simply verifying your account with a mobile phone number. The video platform allows you to customize a channel for your business where all your videos are available.
Instagram allows you to upload 15-second videos that you have created with built-in editing tools. Posts can also be shared to Facebook, Twitter or other platforms, further extending the reach and effectiveness of your videos. Instagram has recently made an effort to eliminate spam accounts in their community to provide an accurate count of followers to all users.
These social media sites have mobile applications that are readily available for iPhone and Android. Creating an account for your business can help you reach users who prefer mobile devices over desktop computers.
As with anything on the web, there are some cautions to be aware of when using digital media. Videos should only be used if they load quickly and will scale to fit the screen size of the device being used. A long load time can deter users from viewing your video and possibly from visiting your website at all. The good news is, these issues can be easily avoided through proper planning and implementation.